I’ll Make It Myself: Halloween in Japan (2015): Krispy Kreme’s “Mad for Monsters” Campaign
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L.M. (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Krispy Kreme’s “Mad for Monsters” campaign features four types of doughnuts: Spider Chocolate Custard (スパイダーチョコカスタード), a custard-filled doughnut with a spiderweb design in chocolate icing; Caramel Halloween Jack (キャラメルハロウィーンジャック), a caramel-custard-filled doughnut with a jack-o-lantern design; Maple Milk Franken (メプルミルクフランケン), a square doughnut with a Frankenstein’s monster design and filled with maple custard; and Purple Potato Monster (ムラサキイモモンスター), a yeast ring with purple-sweet-potato icing and three cereal “eyes.”
I’ll Make It Myself!: Halloween Food in Japan (2015): Mister Donut Pon de Shu
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L.M. (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Documenting Halloween in Japan used to be sort of a game to see which companies were marketing the holiday as a seasonal event amidst globalization and marketing gimmicks…. I wanted all the cool doughnuts from the website/ad, but all Ikebukuro had was the jack-o-lantern shaped ones. I also got a kinako raised ring (yeast doughnut) and a chocolate Pon de Ring.
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【RocketNews24】Kawasaki donut shop goes beyond cat sweets with cute alpacas, penguins, and killer whales
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Posted by Michelle Lynn Dinh (Shimane-ken, Chibu-mura, 2010–13), editor and writer for RocketNews24. The following article was written by Casey Baseel, a writer and translator for RocketNews24, a Japan-based site dedicated to bringing fun and quirky news from Asia to English speaking audiences.
If we’re speaking honestly, we don’t really need much of an added incentive to eat a donut. Really, a sweet, inexpensive indulgence that we can eat with our hands is pretty much a laser-guided strike on our willpower.
Still, we can usually muster enough self-control that we don’t plow through a half-dozen in one sitting. But when you take donuts’ numerous preexisting merits and add the visual appeal of shaping them like cats, penguins, alpacas, and even killer whales, that’s when we stop even trying to resist them.
Click here for more on these adorable donuts and to find out where you can get some.
