Job: Marketing Director with Middlebury Institute of International Studies (California)
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by Sophia Chan (Sapporo-shi, 2009-2014). As an employee of the City of New York, Sophia works with the IDNYC program, a free ID card for all New Yorkers. In her free time, she writes about food, design, photography and TV on her blog, Sophia said. If interested in more job listings, join the JETwit Jobs Google Group and receive job listings even sooner by email.
The Marketing Director is responsible for planning and implementation of marketing strategies for the Middlebury Institute of Internationals Studies at Monterey in support of Enrollment, Advancement, and the Academic Schools, Center, and Programs. S/he will oversee development and implementation of support materials and services. As part of the Middlebury Office of Communications and Marketing, the director will work closely through a management matrix with the leaders of individual units to help them achieve their goals in a way that is consistent with the broad positioning and marketing strategies of Middlebury and the Institute. This is a full-time staff position.
| General Responsibilities | • Collaborate with Institute stakeholders, including Academic Program Directors, New Media Specialist, Student Affairs representatives, Advancement and Alumni Relations representatives and others to oversee the Institute’s YouTube and Facebook social media properties.
• Lead the maintenance of all Admissions and Recruiting webpages including edits, new pages and forms, and ensure currency of content during the admissions cycle. • Oversee planning, creation, scheduling, deployment, and reporting of all electronic email campaigns in support of program enrollment goals. • Collaborate to plan event email invitations and oversee design, scheduling, and send of event invitations. • Work with enrollment team to implement Pardot marketing / communications software. Use system to create communication workflows and key metrics. Use Middlebury Creative Services team to design email communications and website landing pages. Monitor and report on key metrics. Develop process maps, assess and improve processes in support of recruitment and enrollment goals. • Provide marketing reports as requested to the ED of Enrollment Management, ED of Advancement, and AVP of Marketing & Creative Services. |
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Qualifications
| Education | Bachelor’s degree required. |
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| Knowledge, Skills and Abilities | Web editing experience valuable. |
| Experience | 10 years experience in a variety of marketing roles. |
| Physical Demands | The Middlebury Institute of International Studies at Monterey maintains a smoke-free workplace and complies with the Federal Drug-Free Schools and Communities Act and Drug-Free Workplace Act.
Essential job functions require ability to sit for extended periods of time, walk, bend, climb, push/pull, lift and carry up to 25 pounds occasionally. Also requires fine dexterity and ability to grasp, i.e. for writing and word processing/data entry. |
For more information, see https://middlebury.peopleadmin.com/
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