Apr 7

Surviving in Japan: How to Find (Good) Toothpaste in Japan

Posted by Ashley Thompson (Shizuoka-ken, 2008-2010) of Surviving in Japan: without much Japanese and Lifelines columnist for The Japan Times.

Another one of those “living in Japan” myths claims that Japanese toothpaste generally doesn’t work. Or that it doesn’t contain fluoride. And some folks go so far as to insist this is one of the main reasons why Japanese people have bad teeth. (I hope you realize this is a generalization, and not one that I came up with nor believe!) Of course I bought into this myth, although a few people mentioned something about Aquafresh toothpaste, and brought four tubes with me from the States. Nothing wrong with bringing toothpaste with you, but you certainly don’t need to waste luggage space on it. So let’s delve into toothpaste.

Japan, toothpaste

The toothpaste I’m going to examine here is Aquafresh, although some other brands offer similar ingredients. I browsed a local daily goods store and discovered that about two-thirds of the products listed fluoride as an active ingredient. Granted, most toothpaste probably did lack fluoride years ago as well as other ingredients of “modern” toothpaste, but it seems that many brands have caught up now. So first, some words to know: — CLICK HERE to read the rest of the post.


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