J-News Mini-Roundup: The Clash of Cell Phones
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J-News Mini-Roundup is a recurring feature written by Friend Of JET, Jon Hills, who maintains the blog for Hills Learning (www.hillslearning.com). Hills Learning is a NY-based language learning services company offering customized and personal Japanese language learning options.
Background: For companies who produce consumer products in Japan there are two times a year they contemplate releasing their new product lines: summer and winter. This is because summer and winter are when the massive consumer base in Japan receives their biannual bonuses. Docomo has gotten a contract to produce a phone using the Google Android, while Softbank will be 
producing the iphone. The newspapers ran headlines this morning about the preparation being done for the anticipated battle between Softbank and Docomo this summer, and which side is going to be triumphant.
Asahi: “Docomo Releases for the First Time a Google Cell Phone. Softbank Increases Animation…” This headline alone from Asahi makes it quite obvious which cell phone provider they support. Each paragraph in their article on the release of cell phones details the Docomo phone, and how it will utilize Google’s superior android technology, along with their “easy to use” email capability. Google’s also sold over 1 million of their smart phones, the Asahi adds, and Docomo’s president stated “This phone will make a big impact.”
The selling point for the Softbank phone, which the Asahi doesn’t mention until their last paragraph in the article, is the fact that it’s solar-powered. The Yomiuri elaborates.
Yomiuri: “Softbank Releases a Solar Powered Cell phone” Yomiuri doesn’t even mention Softbank’s rival…
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