Apr 22

Job: Marketing and Communications Manager – Higher Education Consortium for Urban Affairs (MN)

Jobs Comments Off on Job: Marketing and Communications Manager – Higher Education Consortium for Urban Affairs (MN)

Via JET alum Carleen Ben. Posted by Jayme Tsutsuse (Kyoto-fu, 2013-Present), organizer of Cross-Cultural Kansai, seeking work opportunities in NYC starting in August 2014.
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Position: Marketing and Communications Manager
Posted by: Higher Education Consortium for Urban Affairs (HECUA)
Location: Twin Cities, MN
Type: full-time
Salary: $45,000 ~ $50,000 DOE

Job Duties:

•Communications: Develop and implement an integrated strategic communications plan to advance HECUA’s mission and brand identity; broaden awareness of its programs and program outcomes; and increase the visibility of its programs across stakeholder groups (member schools, non-member schools, faculty advisers, professional staff in off-campus study offices, prospective students and their families). Develop and implement communications plan for Facebook, Twitter, and YouTube; engage with emerging new media and create plan for placement of HECUA in those media. Create and lead organizational strategy for generating stories and content from across the staff, program participants, and others. Train and support staff in effectively using social media to achieve communications goals and create visibility for HECUA and its programs.
•Marketing: Create and lead marketing strategy that supports and enhances the work of the Recruitment Associates, and increases the number of students who enroll in HECUA programs. Train and support all HECUA staff and board members in using the marketing strategy in their varied interactions with students, campus faculty and staff, and colleagues. Write, edit, and produce HECUA print publications.
•Media Relations: Write content and updates for organization’s website, working with web developer to represent HECUA effectively online, and working with staff to ensure that website contains the tools users need. Cultivate relationships with higher education/social justice reporters and bloggers; develop, pitch, and secure media placements; prepare and distribute student stories to media; maintain content library and media lists.
•Organizational strategy: Oversee day-to-day activities related to marketing and communications including budgeting, planning, staff development, and the collection and analysis of data (using CRM database, Google Analytics, etc). Work closely with senior management, faculty, and partners to identify potential stories and determine communications strategies to support organizational goals. Promote a culture of high performance and continuous improvement that values learning and a commitment to quality. Mentor and develop staff using a supportive and collaborative approach.

Experience:

•Education: B.A. in journalism, communications, marketing, or related field, or equivalent. Master’s degree a plus.
•Work Experience: minimum 3~5 years in communications, public relations, marketing, with use of software applications, including Microsoft Office (Word, Excel, PowerPoint, Publisher, Outlook); Adobe software (Acrobat Pro, InDesign, Photoshop, Illustrator); customer relationship management software (we use SalesForce); analytical programs (Google Analytics, Google AdWords). CMS experience (we use Drupal) a plus.
•Knowledge and skills: Excellent writing, editing and research skills. Demonstrated effectiveness in communicating an organization’s messages through print, online, and social media. Proven success in media placements. Proven strategic thinking skills and project management skills. Facility in the analysis of data and sharing of that data in reports and presentations. Highly self-driven, organized, and capable of managing multiple priorities on competing timelines. Positive, energetic attitude, and strong professionalism.
•Preferred: Experience working with reporters and bloggers who cover higher education, international issues, social issues. Experience with photography and video production. Professional experience with study abroad.

Application Instructions:

Send cover letter, professional writing samples, and résumé as PDF attachment(s) by 5:00PM Monday, May 19, 2014 to search@hecua.org.

Visit the job listing for more information.