Job: Marketing Specialist, International Academic Programs, UW-Madison
Jobs 
Comments Off on Job: Marketing Specialist, International Academic Programs, UW-Madison
Posted by Jayme Tsutsuse (Kyoto-fu, 2013-Present), organizer of Cross-Cultural Kansai. Click here to join the JETwit Jobs Google Group and receive job listings even sooner by email.
Position: Marketing Specialist
Posted by: International Academic Programs, UW-Madison
Location: Madison, Wisconsin
Type: Full-time
Overview:
International Academic Programs (IAP) at UW-Madison is looking for a Marketing Specialist. This position is a multi-functional position within IAP, a unit in the Division of International Studies, which serves as the largest study abroad office at UW-Madison. IAP administers more than 200 campus-wide study abroad and exchange programs and annually sends over 1,300 UW-Madison students abroad. The Marketing Specialist will be responsible for overseeing the development and implementation of a strategic marketing plan in support of IAP’s strategic goals to increase awareness of and participation in IAP’s study abroad program offerings.
Job Duties:
This position is a multi-functional position within International Academic Programs (IAP), a unit in the Division of International Studies, which serves as the largest study abroad office at UW-Madison. IAP administers more than 200 campus-wide study abroad and exchange programs and annually sends over 1,300 UW-Madison students abroad. Further information about IAP can be found on the web at: http://www.studyabroad.wisc.edu
The Marketing Specialist will be responsible for overseeing the development and implementation of a strategic marketing plan in support of IAP’s strategic goals to increase awareness of and participation in IAP’s study abroad program offerings. The duties of the Marketing
Specialist include, but are not limited to, the following:
1. Produce and maintain a set of creative material, online and print and promotional materials, to promote and enhance IAP’s brand, visibility, programs and mission at UW-Madison and nationwide.
2. Develop, implement, and manage marketing strategies through the use of the IAP web site, online and print advertising, social media, and email.
3. Work with IAP office staff to create a consistent message in all marketing and communication efforts.
4. Coordinate specified IAP major events, including the Study Abroad Fair; develop and implement student outreach plan and activities (e.g., classroom visits, information sessions).
5. Communicate with external and internal stakeholders both in the UW-Madison community and nationwide to highlight students, IAP programs, scholarships, and initiatives in all media, including, but not limited to: on-campus publications, online publications, newspapers, blogs, and videos.
6. Analyze current marketing practices and target market to ensure effective marketing strategies are utilized, using tools such as Google Analytics, surveys, and social media management tools.
Minimum Qualifications:
- Minimum 2-3 years experience in communications, event planning, public relations, marketing or related field, preferably in higher education or a non-profit organization setting.
- Experience with creating, implementing, and evaluating an overall creative marketing plan.
- Excellent interpersonal communication and writing skills
- Proven experience utilizing social media marketing tools, developing and designing online and print advertising to promote programs or services.
- Ability to plan, lead, and manage a complex workload while balancing multiple priorities.
- Proven experience working collaboratively and effectively with both internal/external constituents.
- Demonstrated initiative and creativity.
- Proficiency with computer applications, such as Adobe Suite, including InDesign, Illustrator, Photoshop, and MS Office Suite.
- Ability to work independently as well as part of a team.
Application Instructions:
For more information and to apply, please visit the job listing.
Comments are closed.