Job: Mgr, Product Communications at Mitsubishi (Cypress, Ca)
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Via Indeed.com. Posted by Dipika Soni (Ishikawa-ken, 2003-06). Dipika has recently moved back to London but is interested in hearing about any Japan-related opportunities across the globe.
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Job Position: Mgr, Product Communications at Mitsubishi (Cypress, Ca)
Job Details:
Purpose:
Manage product communications and public relations activities to enhance image of MMNA’s products and support company’s key business objectives and strategies.
Duties:
1. Develop strategies and plans, execute, monitor, and evaluate product media activities to ensure maximum exposure of MMNA models to US automotive media outlets.
2. Manage product media relations in support of marketing department activities or other product activities.
3. Develop and release press kits, press web site and other material to key automotive media about MMNA products.
4. Supervise the News Bureau and agency handling of the media website. Serve as primary contact to public relations agency for product related initiatives and issues.
5. Manage public relations press fleet, supervising staff and vendor partners to optimize media usage.
6. Develop strong relationships with major US automotive media. Represent MMNA at automotive media organizations meetings and events.
7. Develop press kits, supervise editorial content for product presentations at autoshows. Coordinate activities of agency in support of the autoshows.
8. Coordinate product information responses among Mitsubishi Motors North America divisions, working as part of the NA communications team.
9. Manage development of “special project” vehicles to maintain media coverage of MMNA products.
For more details see: https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?jobId=1212636&PartnerId=7075&SiteId=58
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