Apr 18

Job: Marketing Manager at TOKYOPOP (Los Angeles, CA)

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TOKYOPOP, the first manga publishing arm in the United States and major manga exporting firm, is looking for a Marketing Manager at their offices in Los Angeles.  The position is particularly focused on online brand development and social media marketing.
DUTIES:

• Lead the development and expansion of strategies and objectives for building and executing year-round brand engagement via social media. Manager will be responsible for integrating social and emerging forms of media into all campaigns.
• Create and maintain monthly communication calendar and coordinate with Producers and Brand Managers the day-to-day community management/maintenance on social networks (Facebook, Twitter, YouTube, and others).
• Develop, implement, launch, and track the TOKYOPOP Tour grassroots marketing initiative to drive product sales and awareness; engage consumers and acquire signups to TOKYOPOP.com and its other social media profiles; promote brand awareness; and support other Tour goals.
• Coordinate and execute all social media initiatives, serving as the intermediary between internal, external, and third party partners.
• Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) each season, in conjunction with Producers and Brand Managers.
• Work with Associate Publisher and Director of Sales to support distribution sales reps with account-specific COOP strategies for major national retail accounts.
• Direct and supervise staff to meet deadlines for sales-support materials such as seasonal catalogs, monthly sell sheets, add-on sell sheets, and other material as needed.
• Provide reporting to allow proper measurement and evaluation of marketing activities. Develop sound strategic recommendations based on analysis of ongoing trade and consumer promotion programs, assessing the implications these have on marketing strategy and achievement of objectives.
• Identify competitors and implement action plans to increase market share.
• Other duties as necessary to support the objectives of division and company.
• Limited travel as required.

QUALIFICATIONS:

• Skilled and successful in online brand management
• Well versed in digital, web, and mobile consumer marketing
• Experience organizing and executing consumer and tradeshow events a must
• Strong organizational skills and ability to handle multiple tasks under tight deadlines and budgets.
• Ability to solve problems independently.
• Energetic, creative, and passionate; a true go-getter
• Experienced in supervising outsourced resources
• Supervisory experience. Solid leadership skills. Ability to train and motivate others.
• Excellent verbal and written communication skills
• Strong interpersonal and team leadership skills
• Creative vision
• Solid analytical skills
• Demonstrated ability to deliver on-time and innovative sales support materials

HOW TO APPLY:

This job opening comes from Mediabistro, a site for media-related job listings.  Click here to apply.