Apr 16

WIT Life #198: Japan’s Economic Woes

WIT Life is a periodic series written by professional Writer/Interpreter/Translator Stacy Smith (Kumamoto-ken CIR, 2000-03). She starts her day by watching Fujisankei’s newscast in Japanese, and here she shares some of the interesting tidbits and trends together with her own observations.

Today’s New York Times features two article regarding Japan’s economic doldrums.  The one from Martin Fackler talks about Japan’s decline as a manufacturer, and what direction the new course the country should take will be.  The other by Hiroko Tabuchi discusses the fate of one of the manufacturers mentioned in Fackler’s article, Sony.  Kazuo Hirai joined as the new CEO at the beginning of this month, and it remains to be seen what path he is planning to take the company on.  Many commentators throughout say that Sony has failed to differentiate itself, and the article closes with the quote, “The tarnish on their brand has definitely begun.”  Happy reading!


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