May 28

Senior Manager, Community Marketing – Crunchyroll (San Francisco, CA, USA)

Posted by Sydney Sparrow. Click here to join the JETwit Jobs Google Group and receive job listings even sooner by email.

Position: Senior Manager, Community Marketing
Posted by:
Location: San Francisco, CA, USA
Contract: Full-Time

Thanks again to JET alumnus, Kyle Cardine (Hyogo-ken, 2013-2016) for sharing the following opening at his company:

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

About The Team

We are seeking a strong leader and results-oriented individual to join our Audience Development team as the Senior Manager, Community Marketing who will support Crunchyroll in growing our robust, international online communities through a growth-focused mentality and a passion for interacting with fans.

This role requires someone who is a skilled team leader, directly managing 4-5 employees and interacting daily with our international team members. Our Senior Manager will have shown success growing and responsibly-managing large social communities within the U.S. and internationally. This person will be self-motivated, capable, a clear communicator, with a love for social media marketing and a mind for business impact. This individual will oversee regional social media leads (primarily dedicated to English-speaking countries, Latin America, Europe, and Middle East) providing them with direction, resources and support to reach quarterly goals.

This is a meaningful role as we seek to unite anime fans in our fast-growing markets and deliver a seamless brand experience. They will be responsible for identifying country-specific attributes of our online communities and applying these insights to inform where we allocate resources to engage with them, including but not limited to: organic social, influencer marketing, and original social media video content strategy.

Candidates will need to show the ability to collaborate and work across teams, as this position will interact with various teams worldwide. This position may be expected to communicate outside of normal business hours on occasion due to the nature of social media and various time zones.

A day in the life of our Senior Manager, Community Marketing (Responsibilities)

  • Develop and execute compelling social media initiatives to make our most critical anime titles famous with campaigns that will be remembered for years to come.
  • Serve as an internal subject matter authority for regional audiences and advocate for opportunities.
  • Ensure high priority series promotions are improved across all social media marketing channels and tailored to cultural preferences.
  • Help define regional engagement-focused influencer strategy with campaigns aimed at extending title marketing efforts and building brand affinity.
  • Manage and inspire the social media leads to help articulate and execute Crunchyroll’s social media strategy and brand voice.
  • Assist teams in gaining access to tools, content, takeaways and data from HQ. Continuously develop and contribute to our social media standard methodologies, with frequent experimentation and research.
  • Support individual social media leads in new insights and initiatives to drive awareness for Crunchyroll in developing markets. Optimize and evaluate campaigns, launches, and new tactics where needed.
  • Handle organic social media budget, forecasting, planning and tracking to optimize spend based on business objectives.
  • Manage paid media budget for social across platforms/regions resulting in evergreen campaigns to grow our followers and content-specific campaigns to raise awareness and engagement. Lead campaign strategy/optimization while developing paid media skills across regional teams through training, reporting and documentation.
  • Oversee and deliver regional analytics for social media, finding opportunities/challenges within each community; analyze social media activities from user acquisition, brand awareness, viewership campaigns. Review and report on marketing initiatives’ impact on-platform and to established goals.

About You (Requirement & Skills)

  • 7+ years of proven experience in social media marketing and/or brand management with prior roles leading people and budget.
  • Understanding of major social media platforms, and what kind of content works best to meet specific business goals including awareness, retention, engagement and conversion.
  • Experienced in leading successful, creative, and innovative social media or marketing campaigns.
  • Prowess in using analytics and data to support growth targets. Extensive knowledge of social media key performance indicator metrics for all major channels, including Facebook, Twitter, Instagram, YouTube, Twitch, and TikTok.
  • Experienced in the effective use of paid media across social platforms to various business goals.
  • At the cutting edge of social media trends and culture, knowing how to credibly and sensitively harness them while maintaining brand safety and values.
  • Experience managing multiple priorities and working across teams with humility, humor and kindness. Should enjoy working with a diverse group of people and developing employees.
  • Clear and precise communication skills, comfortable rolling out plans to multiple partners and preparing business cases to persuade leadership.
  • Familiarity with social media management tools: analytics and scheduling platforms (e.g. ListenFirst, SocialBakers, Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, HootSuite, etc).
  • Respect for anime and its lifestyle and culture, familiarity with fandom communities.

Bonus Points for:

  • Knowledge of anime and/or fandom communities.
  • Experience working with international teams.
  • Proficiency in multiple language skills with a priority on French, German, Spanish or Portuguese
  • Experience with GTM strategies for social media platforms.
  • Experience with leading original content and/or video initiatives.
  • Experience with Wrike or similar project management tools.
  • Professional experience working for entertainment or digital media brands.

Benefits: San Francisco Office

  • Competitive salary
  • “Use What You Need” time away from work policy
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and wellness classes
  • Support program for new parents
  • Catered lunch 4 days per week
  • Fun, passionate and skilled co-workers
  • Pet friendly – pet insurance and dog friendly office

Questions about Crunchyroll’s hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from and email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact before giving away any information.

Application Process:

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