Oct 10

JETAA New South Wales organizes uchiwa design competition for Sydney Japan Festival 2013

Posted by Eden Law of JETAA New South Wales:


To help promote the Japan Festival 2013 happening in Sydney on December 14, we folks at the JETAA New South Wales chapter have hit upon the idea of running an uchiwa design competition. As the Japan Festival takes place at the height of the Australian summer, an uchiwa seemed a logical choice as one of the cultural icons of Japan. Competitors are invited to submit a design that will decorate a thousand uchiwa, or traditional Japanese rigid fans, which will be handed out to help visitors to the festival stay cool and look cool. Some additional prizes may also be announced at a later date.

It’s been an idea that’s been percolating for a while, which we’ve able to realise thanks to the support and funding of the Sydney Japanese consulate. Part of the planning required sorting out our funding and locating a printer in Japan – anyone who’s ever been in Japan during summer would have noticed the masses of these uchiwa printed in their thousands by companies to promote and advertise everything from business services, new products to idol concerts and movies. If successful, we hope to run it next year again, and hope that it will become our unique stamp on the festival.

The competition site can be viewed at www.jetaansw.org/uchiwa-comp-page/, and runs until November 3rd 2013. Winner will be announced on our website, Facebook group (as well as the festival page) and Twitter.

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