WIT Life #77: Breakdown of the bow
Anecdote Article, Japan Trends, Translating/Interpreting, Uncategorized, WIT Life 
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WITLife is a periodic series written by professional Writer/Interpreter/Translator Stacy Smith (Kumamoto-ken CIR, 2000-03). She starts her day by watching Fujisankei’s newscast in Japanese, and here she shares some of the interesting tidbits and trends together with her own observations.
An interesting article this week in Slate analyzed the intricacies of the Japanese bow and its various gradations. It was in reference to the apology by Toyota President Akio Toyoda at a press conference last week regarding the company’s massive vehicle recall. His chosen bow was a keirei, or 30-degree tilt to show respect, though some say he should have opted for a saikeirei, or full 45- to 90-degree bow intended to show the greatest veneration or humility.
With the amount of damage control that Toyota needs at this point, perhaps it is true that Toyoda should have overshot with a deeper bow. However, critics were likely placated by yesterday’s news that Toyoda will testify before Congress regarding the recalls, something he had previously said he had no intention of doing. The threat of being subpoenaed by investigators seemed to have persuaded him to accept the formal invitation issued by the House Oversight and Government Reform Committee that followed an informal one. It remains to be seen how reassuring his testimony will be to the American public.
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