JET alumni from JETAANY meet Kumamon and Governor Kabashima at the Consul General’s residence
By Mark Frey (Kumamoto, 2002-2006), mark.frey@jetaanc.org
Updated with media coverage of the visit.
Boston and New York had the honor of hosting Kumamon’s North American debut last week! Who is Kumamon you may ask? The rosy-cheeked, sack-shaped bear is the official mascot of Kumamoto Prefecture in Kyushu. Voted the top “Yuru-kyara” (cuddly mascot character) in Japan, he has taken Japan by storm and sold more than $300 million worth of merchandise in 2012 alone.
Kumamon’s remarkable success in promoting his rural prefecture across Japan–there is even an exclusive “Kumamon Goods” store in Tokyo’s upscale Ginza neighborhood–is being studied in government offices and marketing departments across Japan. In fact, no less than the Wall Street Journal has published no fewer than three articles about the phenomenon.
If you’d like to learn more about Kumamon, including what he does every day, I recommend checking him out online:
Facebook page: https://www.facebook.com/kumamotodiary.en
Home page: http://kumamon-official.jp/
Kumamon accompanied Kumamoto Governor Kabashima during his visit to Boston on Novermber 12-13, which included giving a lecture at Harvard on “The Political Economy of Kumamon: A New Frontier in Japan’s Public Administration.”
Kumamon spent time with the Boston Red Sox’s mascot, Wally the Green Monster, for what was surely an important, high-level diplomatic meeting. The full itinerary of their Boston visit can be found here, here, and here. Media coverage of their visit includes:
Kumamon meets Boston Red Sox’s Wally the Green Monster at Fenway Park
The lovable bear and Governor Kabashima made their way down to New York on November 14, where they paid back the compliment with a visit the Wall Street Journal. Later they visited the Consul General’s residence, as part of a special reception to promote Kyushu. JET alumni from the New York Chapter of JETAA representing all of the prefectures of Kyushu were invited to the reception. In addition to presentations on Kyushu travel, tourism and shochu, Governor Kabashima introduced Kumamon. Guests dined on Kumamoto oysters and “ekiben” prepared by the chef from Hataka Tonton, and sipped shochu from the region. Kumamon and Governor Kabashima’s full New York itinerary can be found here. Media coverage of their visit includes:
Photos of JET alumni at Kyushu Promotion event at Consul General’s residence
Governor Kabashima is an interesting person. He was an “at-risk” student who grew up poor in Kumamoto. Against all odds, through hard work and dedication he ended up earning a PhD from Harvard and becoming a political science professor at University of Tokyo. His launch of the Kumamon public relations campaign is one of the great local promotion success stories of recent times.
Kabashima has also gotten a lot done in Kumamoto, including making some real headway in repairing Kumamoto’s troubled finances (he started by cutting his own salary), trying to resolve remaining issues related to Minamata disease, and blocking Tokyo’s plans to build a huge dam in the prefecture. A very good article about his life can be found here in the Asahi newspaper. The governor introduces himself and his views in two videos, here and here.
From the start, Kumamoto Prefecture and local communities have been dedicated supporters of the JET Program. Year after year, the prefecture has been near the top of the list in hosting the most JETs, hosting around 100 this year. I myself was a Kumamoto JET. I grew to love the prefecture while I lived there, and now consider it to be my “second home.”
Aso-Kuju National Park, Kumamoto
I encourage everyone to take some time to visit Kumamoto while traveling in Japan. The prefecture boasts some of the best onsen hot springs in the country. Aso-Kuju National Park is one of the natural wonders of the world, with its giant ancient crater that is so large that an entire volcano and six towns exist inside of it (I lived in one of them!). Kumamoto Castle is one of the three finest castles in Japan. Beautiful parks and gardens, beaches and mountains, history and culture, Kumamoto has it all!
If you are a JET alum from Kumamoto, I encourage you to join the LinkedIn Group for Kumamoto JET alumni here. In fact, I encourage all alumni to join their prefecture’s LinkedIn Group. You can find yours here. It’s a great way to stay connected with other alumni from your prefecture.
I’m glad JET alumni had a chance to welcome Governor Kabashima and Kumamon to the U.S. Congratulations on the great success of their first U.S. tour together!
Around Japan in 47 Curries: Horse Meat
Food & Drink 
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Tom Baker (Chiba, 1989-91) is writing a 47-part series of posts on his Tokyo Tom Baker blog, in which he samples and comments on a curry from a different prefecture almost every week. Here’s an excerpt from his 11th installment, about Kumamoto Prefecture.
I’ve eaten basashi at izakayas a few times over the years, dipping slices of raw horse meat in soy sauce with grated ginger. Perhaps I haven’t gone to the right places, but I’ve found the meat to be overly chewy and not memorably flavorful. It’s not at all unpleasant, but it struck me as being in the category of things one eats just to say one has eaten them.
However, the horse meat curry I tried a few days ago was much nicer than that. It included chunks of what I would consider good stew meat – soft and just slightly stringy, easy to break up with the edge of a spoon. Some of the meat had little bits of tendon attached, with the collagen softened by long cooking. (I was content with the quantitiy of meat I got, but it was nothing like the generous mountain shown in the photo on the box.)
