I’ll Make It Myself!: Marketing Halloween in Japan: Pocky
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L.M. (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Pocky’s been doing Halloween-themed packaging for a few years but I hadn’t written about it because the product was the same. This year, Pocky has Halloween packaging for the normal chocolate and strawberry flavors but also a Kumamon (the mascot of Kumamoto prefecture)-themed “sweet pumpkin” flavor!
Via Glico
I’ll Make It Myself!: Marketing Halloween in Japan 2014: KFC Halloween Bucket
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L.M. Zoller (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Source: KFC Japan
As I’ve written before, Halloween has exploded into the Japanese food scene. Ten years ago, there were–as to be expected–barely any Halloween specials or goods. An increasingly large cultural shift toward Halloween as popular (children’s) holiday began sometime around 2010. While some of the shift was motivated by consumer demand, the ramped up marketing has increased awareness and consumer demand, leading other businesses to make their own Halloween specials to keep up with the popularity of the holiday.
This time, we cover KFC’s Halloween campaign.
I’ll Make It Myself!: Mister Donut Halloween Donuts 2013
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L.M. Zoller (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Last year’s Halloween-themed pumpkin-flavored Mister Donuts doughnuts were delicious. This year, they’ve added a ghost and Hello Kitty shapes, and it appears that the batter is normal but the icing is kabocha-chocolate flavored.
I’ll Make It Myself!: Halloween Kit Kats 2013: Where’s the Pumpkin?
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L.M. Zoller (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Halloween Kit Kats in Japan and US.
Let’s enjoy Halloween!
A standard Halloween dessert, pumpkin pudding has a sweet and gentle flavor that fills the mouth. Enjoy Halloween even more with pumpkin-pudding flavor Kit Kats. (Nestle Kit Kats Mini Pumpkin Pudding Flavorネスレ キットカット ミニ パンプキンプリン味)
I’ll Make It Myself: Halloween Taste-Testing: Mister Donut and Doughnut Plant
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L.M. Zoller (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. A writer and web administrator for The Art of Travel (formerly The Art of Japan: Kanazawa & Discover Kanazawa), ze also writes I’ll Make It Myself!, a blog about food culture in Japan, and curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan.
New Rice Cooker Chronicles submissions always welcome. Just e-mail it to jetwit [at] jetwit.com.
I distinctly remember saying last year that I wished that Mister Donut would get a pumpkin-flavored doughnut, and this year, my wish came true!
BAPCPA Man #13: Halloween and Bankruptcy
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BAPCPA Man and Bankruptcy Bill are cartoons created by Steven Horowitz (Aichi-ken, 1992-94) and Gideon Kendall. For more cartoons, original bankruptcy haiku and even a bankruptcy country song, go to bankruptcybill.us.
Do you work in bankruptcy or restructuring? Now you can join the JET Alumni Restructuring & Bankruptcy Group on LinkedIn.
(Click here to see larger version of the cartoon.)
Additionally, if anyone would like to take a stab at translating the cartoon into Japanese for JetWit’s Japanese fans out there, feel free to post in the comments section of this post. Some cultural explanation might be helpful as well, given that Japanese bankruptcy laws are very different than the U.S.
