Sep 22

Justin’s Japan: Discover the Joy of Sake

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By JQ magazine editor Justin Tedaldi (CIR Kobe-shi, 2001-02) for Shukan NY Seikatsu. Visit his Japanese culture page here for related stories.

Now celebrating its 10th anniversary in New York City, The Joy of Sake—the world’s largest sake tasting event outside of Japan—returns to the Altman Building in Chelsea on Sept. 26, with a staggering 172 breweries serving samples of Japan’s most celebrated alcoholic beverage.

While current statistics show that sake is losing ground to beer in Japan, it continues to make inroads in the U.S., especially among drink-savvy New Yorkers with a palate for the record 384 premium labels to be offered at the event.

“In the last 10 years the amount of sake imported into New York has doubled as more and more people discover how good the premium labels can be,” says event organizer Chris Pearce. “The Joy of Sake is a celebration of the pleasures of the sake cup—and it’s also one of the best annual food and beverage events in New York.”

This popularity is bolstered by the spotlight on sake at other Manhattan events this fall, including the JFC International Sake Expo and Food Show (Sept. 14) and the New York Mutual Trading Japanese Food and Restaurant Expo (Oct. 12). These annual industry gatherings pair the freshest of Japanese cuisines with some subtle, yet powerful, selections.

If you’ve never experienced The Joy of Sake, now’s the time! For more information, visit

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