I’ll Make It Myself: Halloween in Japan (2015): Krispy Kreme’s “Mad for Monsters” Campaign
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L.M. (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Krispy Kreme’s “Mad for Monsters” campaign features four types of doughnuts: Spider Chocolate Custard (スパイダーチョコカスタード), a custard-filled doughnut with a spiderweb design in chocolate icing; Caramel Halloween Jack (キャラメルハロウィーンジャック), a caramel-custard-filled doughnut with a jack-o-lantern design; Maple Milk Franken (メプルミルクフランケン), a square doughnut with a Frankenstein’s monster design and filled with maple custard; and Purple Potato Monster (ムラサキイモモンスター), a yeast ring with purple-sweet-potato icing and three cereal “eyes.”
I’ll Make It Myself!: Halloween Food in Japan (2015): Mister Donut Pon de Shu
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L.M. (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Documenting Halloween in Japan used to be sort of a game to see which companies were marketing the holiday as a seasonal event amidst globalization and marketing gimmicks…. I wanted all the cool doughnuts from the website/ad, but all Ikebukuro had was the jack-o-lantern shaped ones. I also got a kinako raised ring (yeast doughnut) and a chocolate Pon de Ring.
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I’ll Make It Myself!: Halloween Food in Japan 2015: Family Mart
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L.M. (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
What a perfect time to come to Japan and do some food anthropology! It’s been 10 years since I first came to Japan, and now I’m back for a quick visit, just in time for documenting Halloween. How far we’ve come in ten years from just Baskin Robbins’ Halloween flavors.
I’ll Make It Myself!: Mister Donut Halloween Donuts 2013
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L.M. Zoller (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. Ze works in international student exchange; writes I’ll Make It Myself!, a blog about food culture in Japan and the US; curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan; and admins The JET Alumni Culinary Group on LinkedIn.
Last year’s Halloween-themed pumpkin-flavored Mister Donuts doughnuts were delicious. This year, they’ve added a ghost and Hello Kitty shapes, and it appears that the batter is normal but the icing is kabocha-chocolate flavored.
I’ll Make It Myself!: Halloween Taste-Testing: Koshiyama Kanseido Pumpkin Dorayaki
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L.M. Zoller (CIR Ishikawa-ken, Anamizu, 2009-11) is the editor of The Ishikawa JET Kitchen: Cooking in Japan Without a Fight. A writer and web administrator for The Art of Travel, ze also writes I’ll Make It Myself!, a blog about food culture in Japan, and curates The Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking/eating and being alone in Japan.
New Rice Cooker Chronicles submissions always welcome. Just e-mail it to jetwit [at] jetwit.com.
Image from Koshiyama Kanseido. (http://www.koshiyamakanseido.jp/shopping/kisetsu/halloween.html)
This is a bit ぎりぎり since Halloween is right around the corner, but if you are in Kanazawa or will be there this weekend for Halloween festivities, be sure to try the pumpkin dorayaki at Koshiyama Kanseido.
