Todd Jay Leonard to speak on textbook publishing at the Japan Writers Conference
Academic, Japan Writers Conference, Writers 
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Posted by Tom Baker
Textbook author Todd Jay is one of the JET alumni writers who will be giving presentations at the 2022 Japan Writers Conference, held on Oct. 15-16 at the Shonan Campus of Tokai University in Hiratsuka, Kanagawa Prefecture. For details, see http://japanwritersconference.org. Here’s the official description of his presentation:
Todd Jay Leonard
Publishing in the EFL Market in Japan: Four Perspectives on How to Make Your Proposal Count
Short Lecture with Q&A
Instructional
This presentation will outline the current publishing market in Japan for EFL/ESL textbooks by reviewing the various points of view of the publishing industry. The presenter, Todd Jay Leonard, has published extensively within the ESL/EFL market in Japan and will offer helpful advice to budding authors who wish to pursue projects geared to Japan’s domestic market.
Most likely, every language teacher in Japan has (at some point during his/her tenure) contemplated writing a textbook to fill a void in the market…in that constant search for the perfect, all-encompassing textbook.
In today’s competitive publishing world, getting the proverbial “foot in the door” can seem daunting and nearly impossible. What are publishers looking for in the current market? What appeals to editors who ultimately decide which titles go to production and which ones do not? What are the salespeople on the front lines hearing from their market base? What must an author do in order to get his/her book published?
This presentation focuses on these very questions, offering inside insights from all the various points of view that must be considered when writing a proposal to publish a textbook–the publisher, the editor, the salesperson, and the author. Professor Leonard explains the realities within the publishing industry and addresses some common myths associated with EFL publishing.
Todd Jay Leonard has been actively involved in book publishing for 30 years and has published 26 books. He has published books with a number of different Japanese publishing companies and this experience has given him a unique perspective in offering advice to potential authors on what the market is looking for currently and what the publishing industry is searching for in new titles.
He lives, writes, and teaches on the southern island of Kyushu, where he is a university professor at University of Teacher Education Fukuoka and is the department head for the English Department for the graduate faculty. He has published extensively in academic journals, magazines, and newspapers on cross-cultural, historical, and Teaching English as a Foreign Language (TEFL) themes.
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