JET alum Roland Kelts on Japan’s “Generation Resignation” in Adbusters
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Another thought provoking article by JET alum author and writer Roland Kelts(Osaka-shi, 1998-99), this one in the current issue of Adbusters.
The Satori Generation
A new breed of young people have outdone the tricksters of advertising.
Roland Kelts, 07 May 2014
They don’t want cars or brand name handbags or luxury boots. To many of them, travel beyond the known and local is expensive and potentially dangerous. They work part-time jobs—because that is what they’ve been offered—and live at home long after they graduate. They’re not getting married or having kids. They’re not even sure if they want to be in romantic relationships. Why? Too much hassle. Oh, and too expensive.
In Japan, they’ve come to be known as satori sedai—the “enlightened generation.” In Buddhist terms: free from material desires, focused on self-awareness, finding essential truths. But another translation is grimmer: “generation resignation,” or those without ideals, ambition or hope.
CLICK HERE to read the rest on ADBUSTERS: https://www.adbusters.org/magazine/113/satori-generation.html
Click here to read more of Roland’s articles from Adbusters: https://www.adbusters.org/authors/roland_kelts
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