Oct 6

Toyama Prefecture project to increase Return on JET-vestment

Cultural Outreach, Japan Local, Local Government, Return on JET-vestment, Travel/Tourism, Volunteer, Writers Add Comment (1)

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With increased potential for budget cuts to the JET Programme and to JETAA and additional prefectures opting to use private ALTs rather than JETs, it’s good to see an example of a prefecture making effective use of JETs to provide significant Return on JET-vestment.

Toyama Prefecture has for the past two years been using its CIRs & ALTs to promote tourism  through their Twitter and FB accounts or other means.  More explanation is available in Japanese at: http://www.pref.toyama.jp/cms_press/2011/20110915/00007707.pdf

This year, according to this notice, they were planning to take their six ALTs (4 Americans) and two CIRs (both Americans) around to the big tourist attractions and then have them put out word-of-mouth to promote them, through Facebook, Twitter, blogs, or actual word-of-mouth after they go home.

There’s no reason other prefectures can’t adopt similar programs with their JETs and CIRs and why JETs and JET alums themselves can’t initiate this kind of activity.

While it’s relatively easy for local governments to find native English speakers to teach in their schools, it’s much harder to bring in teachers who will feel a connection to the community that lasts a lifetime and continues to provide tangible and intangible benefits over the long term.  And that is the power of the JET Programme.