Nov 12

Talking Bra (Yes, a Talking Bra) to Stimulate Japanese Tourism

"Welcome to Japan": Electronic buttons running down the centre of the garment triggers audio greetings in English, Chinese and Korean. (AFP)

Courtesy of the Sydney Morning Herald.

As Japan hosts a Asia-Pacific summit this week, a women’s underwear maker on Wednesday unveiled a bra that is meant to lift spirits as well as bust lines and support the country’s tourism sector.

Triumph Japan showcased its bustier-style “Welcome to Japan! Bra” that it said was inspired by a tour guide’s uniform, features a display for images of sightseeing spots and can greet visitors in three languages.

A row of three electronic push buttons running down the centre of the garment triggers audio greetings in English, Chinese and Korean.

“Furthermore, tour guide flags are inserted on each side of the bra,” the company said. “When not used to guide tourists, the flags act as side stays, providing good support and creating an attractive bust line.”

Read the complete story (with video!!) here.


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