{"id":5868,"date":"2009-05-11T18:58:36","date_gmt":"2009-05-11T22:58:36","guid":{"rendered":"http:\/\/jetwit.com\/wordpress\/?p=5868"},"modified":"2009-05-11T18:58:36","modified_gmt":"2009-05-11T22:58:36","slug":"the-digitalists-state-of-the-media-2009","status":"publish","type":"post","link":"https:\/\/jetwit.com\/wordpress\/2009\/05\/11\/the-digitalists-state-of-the-media-2009\/","title":{"rendered":"The Digitalists: State of the Media 2009"},"content":{"rendered":"

\"\"For the benefit of all the JET alum journalists, aspiring journalists and writers of all stripes out in the JET-osphere, I thought I’d share a recent post from my bookworm brother Greg<\/a>, who works in online marketing and is in the process of digesting the Pew Project for Excellence in Journalism’s extensive report:<\/em><\/p>\n

Good overview from the Pew Project for Excellence in Journalism<\/a>. I’m still working through the complete report (which apparently tops out at 700 pages), so for now I’ll just focus on some of the major trends<\/a> they identify:<\/p>\n

The growing public debate over how to finance the news industry may well be focusing on the wrong remedies while other ideas go largely unexplored.<\/p><\/blockquote>\n

Forget about micropayments and changing to non-profit status. And forget about a single revenue source being the magic bullet that will save the news business. Most likely, it will take a combination of new ideas, including “online retail malls” and “subscription-based niche products for elite professional audiences.” That last point is an important one; while it’s nearly impossible to get an audience to start paying for a service they’ve been receiving for free, there are always opportunities to upsell premium offerings to segments of your audience.<\/p>\n

Power is shifting to the individual journalist and away, by degrees, from journalistic institutions.<\/p><\/blockquote>\n

This sounds like a good thing for journalists, but as Spider-man would say, with greater power comes greater responsibility; specifically, the responsibilities journalists used to depend on organizations to take care of such as editing, marketing and publicity.<\/p>\n

On the Web, news organizations are focusing somewhat less on bringing audiences in and more on pushing content out.<\/p><\/blockquote>\n

This is another trend that’s potentially liberating, but also scary. When publishers bring users to their content, they also control the options for monetizing it. Even if (…continue reading<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

For the benefit of all the JET alum journalists, aspiring journalists and writers of all stripes out in the JET-osphere, I thought I’d share a recent post from my bookworm brother Greg, who works in online marketing and is in the process of digesting the Pew Project for Excellence in Journalism’s extensive report: Good overview […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,7,10,6],"tags":[],"class_list":["post-5868","post","type-post","status-publish","format-standard","hentry","category-articlejournalism","category-blogs","category-career","category-writers"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pkZ7m-1wE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts\/5868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5868"}],"version-history":[{"count":2,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts\/5868\/revisions"}],"predecessor-version":[{"id":5870,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts\/5868\/revisions\/5870"}],"wp:attachment":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}