{"id":36482,"date":"2014-10-07T07:00:09","date_gmt":"2014-10-07T11:00:09","guid":{"rendered":"http:\/\/jetwit.com\/wordpress\/?p=36482"},"modified":"2018-03-29T00:22:54","modified_gmt":"2018-03-29T04:22:54","slug":"ill-make-it-myself-marketing-halloween-in-japan-2014-kfc-halloween-bucket","status":"publish","type":"post","link":"https:\/\/jetwit.com\/wordpress\/2014\/10\/07\/ill-make-it-myself-marketing-halloween-in-japan-2014-kfc-halloween-bucket\/","title":{"rendered":"I&#8217;ll Make It Myself!: Marketing Halloween in Japan 2014: KFC Halloween Bucket"},"content":{"rendered":"<p><em style=\"color: #252525\"><strong>L.M. Zoller\u00a0<\/strong>(CIR\u00a0<a style=\"color: #4574a3\" href=\"http:\/\/www.hot-ishikawa.jp\/f-lang\/english\/index.html\">Ishikawa<\/a>-ken, Anamizu, 2009-11) is the editor of\u00a0<\/em><strong style=\"color: #252525\"><a style=\"color: #4574a3\" href=\"http:\/\/ishikawajet.wordpress.com\/2011\/09\/07\/master-cooking-in-japan-with-the-ishikawa-kitchen\/\">The Ishikawa JET Kitchen: Cooking in Japan Without a Fight<\/a><\/strong><span style=\"color: #252525\">.<\/span><em style=\"color: #252525\">\u00a0Ze works in international student exchange;<\/em><em style=\"color: #252525\">\u00a0writes\u00a0<\/em><a style=\"color: #4574a3\" href=\"http:\/\/illmakeitmyself.net\/\"><strong>I\u2019ll Make It Myself!<\/strong><\/a><span style=\"color: #252525\">,<\/span><em style=\"color: #252525\">\u00a0a blog about food culture in Japan and the US; curates\u00a0<em>The\u00a0<a style=\"color: #4574a3\" href=\"https:\/\/jetwit.com\/wordpress\/category\/category\/category\/category\/2012\/03\/18\/category\/category\/category\/category\/category\/category\/rice-cooker-chronicles\/\"><strong>Rice Cooker Chronicles<\/strong><\/a>, a series of essays by JETs and JET alumni on the theme of cooking\/eating and being alone in Japan; and admins\u00a0<strong><a style=\"color: #4574a3\" href=\"http:\/\/www.linkedin.com\/groups?gid=4803196&amp;trk=myg_ugrp_ovr\">The JET Alumni Culinary Group<\/a><\/strong>\u00a0on LinkedIn.<\/em><\/em><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36483\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/jetwit.com\/wordpress\/wp-content\/uploads\/2014\/10\/mainImg.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36483\" class=\"wp-image-36483 size-medium\" src=\"https:\/\/jetwit.com\/wordpress\/wp-content\/uploads\/2014\/10\/mainImg-300x111.jpg\" alt=\"mainImg\" width=\"300\" height=\"111\" srcset=\"https:\/\/jetwit.com\/wordpress\/wp-content\/uploads\/2014\/10\/mainImg-300x111.jpg 300w, https:\/\/jetwit.com\/wordpress\/wp-content\/uploads\/2014\/10\/mainImg-1024x381.jpg 1024w, https:\/\/jetwit.com\/wordpress\/wp-content\/uploads\/2014\/10\/mainImg.jpg 1076w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-36483\" class=\"wp-caption-text\">Source: <a href=\"http:\/\/www.kfc.co.jp\/campaign\/halloween2014\/\">KFC Japan<\/a><\/p><\/div>\n<p>As I\u2019ve written before, Halloween has exploded into the Japanese food scene. Ten years ago, there were\u2013as to be expected\u2013barely any Halloween specials or goods. An increasingly large cultural shift toward Halloween as popular (children\u2019s) holiday began sometime around 2010. While some of the shift was motivated by consumer demand, the ramped up marketing has increased awareness and consumer demand, leading other businesses to make their own Halloween specials to keep up with the popularity of the holiday.<\/p>\n<p>This time, we cover KFC&#8217;s Halloween campaign.<\/p>\n<p><a href=\"http:\/\/illmakeitmyself.net\/2014\/10\/02\/marketing-halloween-in-japan-2014-kfc-halloween-bucket\/\"><em><strong>Click HERE to read MORE.<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L.M. Zoller\u00a0(CIR\u00a0Ishikawa-ken, Anamizu, 2009-11) is the editor of\u00a0The Ishikawa JET Kitchen: Cooking in Japan Without a Fight.\u00a0Ze works in international student exchange;\u00a0writes\u00a0I\u2019ll Make It Myself!,\u00a0a blog about food culture in Japan and the US; curates\u00a0The\u00a0Rice Cooker Chronicles, a series of essays by JETs and JET alumni on the theme of cooking\/eating and being alone in [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7,70,396,6],"tags":[150,412,1307],"class_list":["post-36482","post","type-post","status-publish","format-standard","hentry","category-blogs","category-food-drink","category-ill-make-it-myself","category-writers","tag-halloween","tag-japanese-food","tag-kfc"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pkZ7m-9uq","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts\/36482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/comments?post=36482"}],"version-history":[{"count":4,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts\/36482\/revisions"}],"predecessor-version":[{"id":42846,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/posts\/36482\/revisions\/42846"}],"wp:attachment":[{"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/media?parent=36482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/categories?post=36482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetwit.com\/wordpress\/wp-json\/wp\/v2\/tags?post=36482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}