{"id":33864,"date":"2014-02-21T00:51:43","date_gmt":"2014-02-21T04:51:43","guid":{"rendered":"http:\/\/jetwit.com\/wordpress\/?p=33864"},"modified":"2014-02-21T00:51:43","modified_gmt":"2014-02-21T04:51:43","slug":"job-marketing-specialist-international-academic-programs-uw-madison","status":"publish","type":"post","link":"https:\/\/jetwit.com\/wordpress\/2014\/02\/21\/job-marketing-specialist-international-academic-programs-uw-madison\/","title":{"rendered":"Job: Marketing Specialist, International Academic Programs, UW-Madison"},"content":{"rendered":"

Posted by\u00a0Jayme Tsutsuse<\/strong><\/a>\u00a0<\/em>(Kyoto<\/a>-fu, 2013-Present)<\/strong>, organizer of\u00a0Cross-Cultural Kansai<\/a><\/strong><\/em>. \u00a0Click here<\/a>\u00a0to join the\u00a0JETwit Jobs Google Group<\/a>\u00a0and receive job listings even sooner by email.<\/p>\n

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Position<\/i><\/strong>:\u00a0Marketing Specialist<\/em>
\nPosted by<\/b>:\u00a0International Academic Programs, UW-Madison<\/em><\/em>
\nLocatio<\/i>n<\/em><\/strong>: Madison, Wisconsin<\/em>
\nType<\/em><\/strong>: Full-time<\/em><\/p>\n

Overview:<\/strong><\/p>\n

International Academic Programs (IAP) at UW-Madison is looking for a Marketing Specialist. This position is a multi-functional position within IAP, a unit in the Division of International Studies, which serves as the largest study abroad office at UW-Madison. IAP administers more than 200 campus-wide study abroad and exchange programs and annually sends over 1,300 UW-Madison students abroad. The Marketing Specialist will be responsible for overseeing the development and implementation of a strategic marketing plan in support of IAP’s strategic goals to increase awareness of and participation in IAP’s study abroad program offerings.<\/p>\n

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Job Duties:<\/strong><\/p>\n

This position is a multi-functional position within International Academic Programs (IAP), a unit in the Division of International Studies, which serves as the largest study abroad office at UW-Madison.\u00a0IAP administers more than 200 campus-wide study abroad and exchange programs and annually sends over 1,300 UW-Madison students abroad.\u00a0Further information about IAP can be found on the web at: http:\/\/www.studyabroad.wisc.edu<\/p>\n

The Marketing Specialist will be responsible for overseeing the development and implementation of a strategic marketing plan in support of IAP’s strategic goals to increase awareness of and participation in\u00a0IAP’s study abroad program offerings. The duties of the Marketing
\nSpecialist include, but are not limited to, the following:<\/p>\n

1. Produce and maintain a set of creative material, online and print and promotional materials, to promote and enhance IAP’s brand, visibility, programs and mission at UW-Madison and nationwide.<\/p>\n

2. Develop, implement, and manage marketing strategies through the use of the IAP web site, online and print advertising, social media, and email.<\/p>\n

3. Work with IAP office staff to create a consistent message in all marketing and communication efforts.<\/p>\n

4. Coordinate specified IAP major events, including the Study Abroad Fair; develop and implement student outreach plan and activities (e.g., classroom visits, information sessions).<\/p>\n

5. Communicate with external and internal stakeholders both in the UW-Madison community and nationwide to highlight students, IAP programs, scholarships, and initiatives in all media, including, but not limited to: on-campus publications, online publications, newspapers, blogs, and videos.<\/p>\n

6. Analyze current marketing practices and target market to ensure effective marketing strategies are utilized, using tools such as Google Analytics, surveys, and social media management tools.<\/p>\n

Minimum Qualifications:<\/strong><\/p>\n